Provocateur: Images of Women and Minorities in Advertising

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Business & Economics - Sales & Marketing
Provocateur: Images of Women and...

Provocateur: Images of Women and Minorities in Advertising

Name: Provocateur: Images of Women and Minorities in Advertising
ISBN: 9780742555389

Anthony J. Cortese

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In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2007

Baskı:

Yayımcı:

Rowman & Littlefield Publishers, Inc.

Dil:

english

Sayfalar:

194

ISBN 10: